About

Haba haba is an Online shop for whole grains.

“Haba haba hujaza kibaba” is a swahili proverb that means- little by little fills the measure.

This is our philosophy as we aim to solve Africa’s highly fragmented supply chains. Where more than 90% of African commerce occurs in informal markets or at micro retail level. Leading consumers to spend about 60% of their income on food and consumables.

We are working to solve these big problems for retailers as well as suppliers and retailers.

Our Purpose

Africa’s supply chain is highly fragmented. More than 90% of African commerce occurs in informal markets or at micro retail level.On average consumers are spending about 60% of their income on food and consumables.

We are moving across the fragmented retail supply chain,and are working to solve these big problems for retailers as well as suppliers and consumers alike.

Our platform aggregates demand at the fragmented last mile, to ensure that products not only get to consumers but get to consumers more efficiently, with the aim to ultimately reduce the costs of goods, which are disproportionately expensive in African markets.

With the aim to ultimately reduce the costs of goods, which are disproportionately expensive in African markets as we become the leading online store for exotic grains and seeds.

Our delivery system has been refined that you can get your product within 24-48 hours of placing your order.